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삼성, 뉴욕 마케팅 센터에 2세대 퀀텀닷 SUHD TV 등 출시

삼성전자가 뉴욕 마케팅 센터에 2세대 퀀텀닷TV 등을 출시했다.(출처=삼성전자)

삼성전자가 뉴욕 마케팅 센터에 2세대 퀀텀닷 SUHD TV 등을 출시했다.(출처=삼성전자)

강현주 기자 / jjoo@olednet.com

삼성전자가 미국 뉴욕에 위치한 ‘삼성 뉴욕 마케팅센터’에 2세대 퀀텀닷 SUHD TV를 비롯한 홈엔터테인먼트 제품을 대거 출시, 북미 시장 공략에 나섰다고 14일 발표했다.

삼성전자는 올해 신제품 SUHD TV 전 라인업 뿐 아니라 UHD 블루레이 플레이어, 돌비 ‘애트모스’ 기술을 탑재한 사운드 바 등 홈 엔터테인먼트 신제품들을 출시했다.

삼성전자는 행사장을 거실, 침실, 서재 등 집안 곳곳의 생활 공간으로 꾸며 SUHD TV의 화질, 쉬워진 삼성 스마트TV 사용자경험(UX)을 마치 집에서 사용하는 것처럼 체험해 볼 수 있도록 구성했다.

올해 SUHD TV 신제품은 지난해보다 진화된 2세대 퀀텀닷 기술로 색상 표현이 25% 더 정확해져 자연색 그대로 표현하고, 전 제품에 1000니트(nit) 밝기의 HDR(High Dynamic Range)이 적용됐다.

TV 리모컨 하나로 TV와 TV에 연결된 케이블TV, IPTV, 인터넷 기반 동영상 서비스 등의 셋톱박스, 홈시어터, 블루레이 플레이어, 게임 콘솔 등 다양한 주변 기기들을 간편하게 제어하는 사용자경험(UX)이 참석자들의 큰 호응을 얻었다는 게 삼성전자의 설명이다.

터널 모양의 벽과 천정에서는 삼성전자가 세계 TV 시장 1위에 오르기까지 거쳐온 노력의 역사를 보여주는 영상으로 채웠다.

삼성전자는 2세대 퀀텀닷 디스플레이 SUHD TV를 북미시장에 성공적으로 출시해 11년 연속 세계 TV 시장 1위 수성의 초석을 다진다는 계획이다.

시장조사기관 NPD에 따르면, 삼성전자는 지난해 북미 평판 TV시장에서 금액 기준 37%의 점유율로 역대 최고 실적을 기록했다. 또한 지난해 북미 UHD TV시장에서는 52.7%의 압도적인 시장점유율로 1위를 차지했다.

삼성전자 미국법인 데이브 다스 상무는 “퀀텀닷 디스플레이가 선사하는 최고의 화질로 소비자들에게 TV의 새로운 가치를 제시하고 미국 TV시장을 선도해 나가겠다”며, “미국 소비자들에게 계속해서 사랑 받는 프리미엄 TV 브랜드가 되기 위해 노력할 것”이라고 말했다.

 

삼성 ‘커브드(Curved) 모니터’ 글로벌 판매 100만대를 돌파

삼성전자 Curved 모니터가 100만대 판매를 돌파했다.(출처=삼성전자)

삼성전자 Curved 모니터가 100만대 판매를 돌파했다.(출처=삼성전자)

강현주 기자  / jjoo@olednet.com

삼성전자가 자사 커브드(Curved) 모니터가 글로벌 판매 100만대를 돌파했다고 11일 발표했다.

지난 2014년 9월 세계 최초로 출시된 삼성전자 커브드 모니터는 총 14종의 라인업으로 확대되며 하루 평균 1,680대씩 판매됐다.

시장조사기관 IDC에 따르면 작년 4분기 삼성전자 Curved 모니터는 글로벌 커브드 모니터 시장에서 수량 기준 85.2%의 시장점유율로 세계 1위, 세계 전지역 1위를 차지했다.

특히 PC방 문화가 정착된 지역에서 게이머들로부터 많은 인기를 얻으며 한국 93.4%, 중국 89.1%(홍콩제외), 동남아 77.9%의 독보적인 시장 점유율을 기록하고 있다.

이 모니터에 대한 다양한 IT 전문 매체들의 제품 호평과  글로벌 인증 기관의 인증도 이어지고 있다.

디지털 전문 매체인 매셔블은 이 제품에 대해 “Curved 라는 새로운 요소를 통해 사용자 경험을 혁신한 제품”이라 호평했고, 영국의 제품 평가 전문 매체 트러스티드 리뷰는 “디자인뿐 아니라 매우 뛰어난 화질과 다양한 기능을 가지고 있다는 점이 인상적이다”라고 했다.

이 제품은 세계적인 인증기관인 TUV 라인란드로부터 눈에 편안한 화질에 대해 검증 받았고, 서울대학교 안과전문의 김성준 교수 연구팀의 임상 시험을 통해 시각적 편안함을 입증 받기도 했다.

한편 삼성전자는 지난 3월 초 한국과 중국에서 출시한 세계 최고 곡률 1800R이 적용된 ‘16년형 커브드 모니터 3종을 3월 말부터 미국과 유럽시장에도 선보이며 판매 촉진에 나서 향후 삼성전자 커브드 모니터의 판매는 더욱 증가할 것으로 예상된다.

삼성전자 영상디스플레이 사업부 김석기 전무는 “글로벌 100만대 판매 성과는 전세계 고객들의 선택 덕분이다”라며, “앞으로도 다양한 Curved 모니터를 출시해 소비자 선택의 폭을 넓힐 수 있도록 노력하겠다”고 말했다.

삼성전자 Q1 매출 49조원, 영업이익 6.6조원

삼성전자가 Q1 잠정실적을 발표했다.(출처=삼성전자)

삼성전자가 Q1 잠정실적을 발표했다.(출처=삼성전자)

강현주 기자 / jjoo@olednet.com

삼성전자가 매출 49조원, 영업이익 6.6조원의 2016년 Q1 잠정 실적을 연결기준으로 7일 발표했다.

1분기 실적은 전분기 대비 매출이 -8.1%, 영업이익이 7.5% 증가했다. 전년동기 대비는 매출이 4%, 영업이익이 10.4% 증가했다.

잠정 실적은 한국채택 국제회계기준(IFRS)에 의거해 추정한 결과이며, 아직 결산이 종료되지 않은 가운데 투자자들의 편의를 돕는 차원에서 제공되는 것이다.

삼성전자는 2009년 7월부터 국내 기업 최초로 분기실적 예상치를 제공하고 2010년 IFRS를 적용함으로써 글로벌 스탠다드에 입각한 정보제공을 통해 투자자들이 보다 정확한 실적 예측과 기업가치에 대한 판단을 할 수 있도록 하는 등 주주가치를 제고해 왔다.

삼성전자, 중국에서 ‘삼성 페이’ 서비스 시작

강현주 기자 / jjoo@olednet.com

 

<출처 : 삼성전자>

 

삼성전자가 중국에서 ‘삼성 페이’ 서비스를 시작한다고 29일발표했다. 삼성페이는 이날 부터 중국의 유니온 페이와 손잡고 중국에서 ‘삼성 페이’ 서비스를 시작한다.

 

모바일 결제 서비스 ‘삼성 페이’는  중국 전역에서 유니온 페이의 신용카드와 체크카드를 모두 지원할 예정이다. ‘삼성 페이’는 현재 공상 은행, 건설 은행, 중신 은행 등 중국 내 주요 9 개 은행의 신용 카드와 체크 카드를 지원하며, 중국 은행, 북경 은행 등 6 개 은행이 추가될 예정이다.

 

중국 ‘삼성 페이’는 ‘갤럭시 S7 엣지’, ‘갤럭시 S7’, ‘갤럭시 S6 엣지+’, ‘갤럭시 노트 5’ 등을 통해 사용이 가능하며,  향후 지원 가능한 다양한 제품이 지속 출시될 예정이다.  또한, 중국 소비자들에게 더 많은 혜택과 서비스를 제공하기 위해 유니온 페이를 포함한 다양한 파트너사들과 협력을 더욱 강화하고, 중국 모바일 결제 시장의 혁신을 주도 할 예정이다.

 

삼성전자 무선사업부 이인종 부사장은 “유니온 페이와의 협력을 통해 중국에서 삼성 페이 서비스를 시작하게 되어 대단히 기쁘게 생각한다”며 “삼성 페이는 한국과 미국에 출시된 이후 많은 소비자들의 사랑을 받고 있으며, 사용 빈도와 금액 모두 매우 성공적”이라고 말했다.  그는 “중국의 더 많은 소비자들이 안전하고 편리하게 삼성 페이를 즐길 수 있도록 노력하겠다”고 덧붙였다.

 

유니온 페이 후잉 부총재는  “유니온 페이는 중국과 해외에 있는 수백만 명의 고객들에게 안전하고 편리한 모바일 결제 서비스를 제공하기 위해 지속적으로 노력해 왔다”며 “이번에 삼성전자와 함께 시작하는 ‘삼성 페이’ 서비스를 통해 보다 안전하고 편리한 모바일 결제가 가능해 질 것”이라고 말했다.

LG Electronics Actively Release 55 inch UHD OLED TV, Begins Intense Competition with UHD LCD

LG Electronics’ 55 inch UHD curved OLED TV, soon to be released, have been revealed on USA’s Amazon.com (www.amazon.com) in the 3rd week of April for the first time. With the price of US$ 5,499, it is US$ 3,500 lower than 65 inch UHD curved OLED TV (US$ 8,999), and US$ 1,500 higher than Samsung Electronics’ equivalent 55 inch curved SUHD TV (US$ 3,998).

 

Comparing LG Elec.’s 55 inch curved FHD OLED TV and 55/65 inch curved UHD OLED TV with Samsung’s equivalent LED TV and SUHD TV in terms of price on Amazon.com in the 3rd week of April, the price difference are shown to be approx. US$ 1,100 for 55 inch FHD, US$ 1,500 in 55 inch UHD, and US$ 4,000 for 65 inch UHD.

 

The release price for this 55 inch UHD curved OLED TV is more reasonable than previously released models and future market for next generation TV is expected to be fierce; 55 inch FHD curved OLED TV was released at US$ 15,000, and 65 inch UHD curved OLED TV was at US$ 12,000, which were more than twice the price of LCD TV of equal specification.

 

As the price of FHD curved OLED TV is falling by approx. 60% annually since its release, UBI Research’s White OLED Display Annual Report (published on April 15) forecast that UHD curved OLED TV will be able to compete with Samsung’s SUHD TV in terms of price if they can achieve FHD OLED TV level of yield.

 

On the other hand, during the 1st OLED KOREA Conference, LG Display revealed that FHD OLED TV panel yield rate exceeded 80% and that they are aiming for 80% of yield for UHD OLED TV panel by the end of 2015.

 

Price Difference between LG OLED TV and SUHD TV

Price Difference between LG OLED TV and SUHD TV

 

LG Electronics’ 55 inch UHD curved OLED TV, www.amazon.com

LG Electronics’ 55 inch UHD curved OLED TV, www.amazon.com

Samsung Elec. and Apple Lead Flexible (Plastic) OLED Industry

2015 is forecast to be the year flexible (plastic) OLED actively enters the market. Galaxy S6, which was hugely popular in MWC 2015, is already to have received pre-order for 20 million units. Of these, approximately 50% is estimated to be for Galaxy S6 Edge.

Compared to only several million units of previously released Galaxy Round and Note Edge, the 2015 shipment for Galaxy S6 Edge is anticipated to reach 20 – 30 million units. In order to prepare for Galaxy S6 Edge sales Samsung Display began A3 line operation. Existing A2 line’s Gen 5.5 15K supply and Gen 6’s 15K of flexible OLED panels are to be used. Using these shipment, Samsung Electronics is planning to sell 50% of flexible OLED equipped Edge. What began with Omnia, Samsung Elec.’s lead in rigid AMOLED market is being transferred to their ability to control the secondary flow of flexible OLED market.

Smart phone market’s absolute leader Apple begins the sales of Apple Watch, equipped with LG Display’s plastic OLED, from April. Expected sales volume for this year is approximately 20 million units.

Samsung Elec.’s Galaxy S6 Edge is estimated to cost approximately 1,000 USD, and Apple is releasing various products costing from hundreds USD to thousands USD. If each product from the 2 companies cost 1,000 USD, the total set market is expected to exceed 35 thousand million USD.

The market that these 2 companies will create in this year’s smart device market is quite stunning. Accordingly, the flexible (plastic) OLED panel market is also expected to grow rapidly. Although neither company revealed the panel cost, considering the existing market is staying at 7 thousand million USD the 2015 AMOLED total market is forecast to reach 9 thousand million USD.

[MWC2015] Smart Watch Market, Struggle Expected in Google OS Sector

In MWC2015, various companies, including Samsung Electronics, LG Electronics, Huawei, and Asus, exhibited smart watch. Since 2014, Samsung Elec. and LG Elec. began to sell smart watch, Asus and Huawei are shipping smart watch equipped with rigid AMOLED panel. Apple, a latecomer but also strongest rival, is planning to actively sell smart watch, with LG Display’s plastic OLED, from April.

From the outside, all 5 companies have smart watch with AMOLED, but other than Apple which uses iOS, and Samsung Elec. that uses Tizen, the insides of the other 3 companies are the same. This is because they use Google OS. Hence the software of these 3 companies’ products are similar, and without the smart watch exterior the functions are almost identical. The only differentiations are due to smart watch design. Huawei’s smart watch face design is similar to LG Elec.’s, and the back design practically cannot be distinguished from LG Elec.’s products. 150305_[MWC2015] smart watch 시장, 구글 OS 진영 혼전 예상1150305_[MWC2015] smart watch 시장, 구글 OS 진영 혼전 예상

<LG Elec. Smart Watch (left), Huawei Smart Watch (right)>

150305_[MWC2015] smart watch 시장, 구글 OS 진영 혼전 예상2 150305_[MWC2015] smart watch 시장, 구글 OS 진영 혼전 예상3

 <LG Elec. Battery Charger (left), Huawei Battery Charger (right)>

In MWC2015, Google sector showed how difficult it would be for any company to conquer the market.

[MWC2015] Trend Analysis of Samsung Electronics Exhibition Strategy

Samsung Electronics, Apple, and Xiaomi can be considered the big 3 brands in smart phone market. Of these 3, only Samsung Elec. opened a booth in MWC2015. Apple and Xiaomi do not participate in offline exhibitions; Apple always holds independent introduction events for new products, and Xiaomi only handles online sales. The reason that Apple holds their own exhibition is due to their use of operating system, iOS, different from other companies’ Android system, and also their unrivaled position as the inventor of smart phone. They also have the ability to create buzz in world market through independent product reveal and promotion. Compared to this, Xiaomi is considered Apple’s imitator but in order to sell low-priced smart phone, having no offline stores is actually beneficial. As smart phone market within China occupies approx. 50% of world market, there is yet no need to promote the products overseas.

However, the situation for Samsung Elec., having to compete against Apple and Xiaomi, is different. They have to compete against Apple in high-priced smart phone market, and compete against Xiaomi’s mid-to-low priced smart phone that uses the same Android OS in Chinese market.

Samsung Elec.’s concerns were evident in MWC2015. Above all, for their flag ship model Galaxy S6, they chose to use exhibition strategy that could aptly present a mystical image of a ‘creation’ rather than a ‘product’.

First, regular visitors were allowed to see, but not touch. Second, by placing each product in pillar-shaped exhibition box in 2 rows with plenty of space in between, the area was reminiscent of a high-end designer store. The visitors were able to examine the 4 sides of Galaxy S6.

This concept of differentiated exhibition space demonstrated Samsung Elec.’s talent for marketing. Their emphasis on Galaxy S6 as a ‘creation’ rather than a ‘product’ showed their concern for maintaining their place within the high-end smart phone market

Samsung, Galaxy S6, MWC2015

Samsung, Galaxy S6, MWC2015

Most of the mid-to-low price phones released by Samsung Elec. since last year were presented. Excluding Galaxy Z series, only available in certain countries, all of E series and A series were exhibited. Products that appeared on the market in the second half of 2014, Galaxy Note and Galaxy Tab, were also displayed in the same space.

Most of the companies utilize the exhibition space as a singular area. However, to suit world’s leading brand, Samsung Elec. applied an outstanding use of location by utilizing it as a dual space; existing products were displayed on the surface of the exhibition area, and Galaxy S was displayed in the deep creating the sensation of falling into Samsung.

Galaxy S6 Edge, MWC2015

Galaxy S6 Edge, MWC2015

 

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