In order to actively open LG Chem’s OLED lighting market, they began intense marketing in Korea and Japan, following Europe. Formerly, OLED lighting marketing took place centering on Europe’s high-end luminaire market. However, LG Chem opened their first booth in Japan in Lighting Fair Japan 2015, and showed how easily OLED lighting can be applied in everyday life by exhibiting solution for down light rather than focusing on luminaire. LG Chem revealed their anticipation for Japan’s OLED lighting market’s growth explaining, “Japan’s conversion rate to area lighting is increasing rapidly and it is estimated the demand for OLED lighting will increase.”
<Front View of LG Chem Booth, Lighting Fair Japan 2015>
LG Chem also began their marketing in Korea for the public. Average consumers were able to come in contact with OLED lighting easily as OLED lighting DIY Kit and table lamp “FRAME” appeared on the open market. Particularly, OLED lighting DIY Kit provided 100x100mm OLED lighting panel, wire, and switch that can control the light (30/60/100lm), and allowed the public to apply the kit for various uses. Currently OLD lighting DIY Kit is being sold for approx. US$ 86, and OLED table lamp “FRAME” for approx. US$ 254. However, when LG Chem’s active investment and mass production begin, the price is expected to fall further.
<LG Chem’s OLED table lamp “FRAME” and OLED DIY KIT Being Sold in Korea’s Open Market>
<Example of OLED DIY KIT Use, Lighting Fair 2015>
By HyunJun Jang, firstname.lastname@example.org