At the comprehensive workshop of the 9th Display National R&D Investment Program held on August 20, KH Kim, executive director of Samsung Display stated his view on the future of display for TV.
Kim is expecting that despite many advantages of OLED TV, it is likely to take some time to open a market considering price competitiveness. He also added that accordingly Samsung display will work on developing technologies of color reproduction range, slim and improvement of contrast range for LCD for a while, leading the market and the business will focus on not OLED but LCD in the years ahead.
In the year of 2012, the OLED TV market was dominated by either Samsung or LG, and now only LG is taking vigorous efforts to open OLED TV market. Under this circumstance, the price of the 55inch FHD curved OLED TV has decreased from initial $15,000 to $3,000 but still it is twice more expensive than the 55inch FHD LCD/LED TV, falling behind in price competitiveness.