LG Display’s winning move, OLED TV Price

140627_LG D Workshop

 

LG Display (LGD) actively competes in TV market by reducing OLED TV price.

A department head Byeonggyu Roh of LGD emphasized “cost reduction of LGD’s OLED panel should be carried out across all processes and continued” and introduced its cost reduction strategy for the OLED panel for the 2nd Annual OLED Workshop held on 24th.

Key cost reduction strategy includes various ways such as investment cost reduction by rearranging the existing lines and modifying equipment; material cost reduction by optimizing the thickness of layers for TFT, the OLED and encapsulation; tact time improvement; and production efficiency increase by investing in M2 line. Also it was expected that soluble process will be the core technology for cost reduction in the future.

CEO of UBI Research, Choong Hoon Yi, said “LGD’s ultimate goal is to reduce the price by 1.1 times compare to LCD” and announced “cost down can be realized through reducing investment cost as 65” UHD OLED TV displayed at SID 2014 applied the existing co-planar to reduce from the previous 6mask to 4mask.”

LGD recently began supplying the OLED TV panel to China, and it plans to operate the M2 line in the latter half of this year. It also dropped the price of a 55” FHD curved OLED TV to $3,999 from the released price of $15,000 and a price war with the LCD TV is about to begin.

Samsung Display’s super AMOLED of Galaxy Tap S scored the highest ever

Galaxy Tap S, which applied Samsung Display’s (SDC) super AMOLED panel, recorded the highest score of Excellent A in the comprehensive evaluation by a professional display group in the U.S., DisplayMate. The Galaxy Tap S surpasses the previous winners of Kindle Fire HDX 8.9”, the 1st, and iPad Air, the 2nd, and topped the list with the AMOLED not LCD. This will be a new energizer for the OLED market.

SDC’s super AMOLED panel adopted by the Galaxy Tap S is WQXGA (2560 x 1600) and scored the highest points in color reproduction categories such as color gamut and color accuracy among various evaluating categories of DisplayMate. With such high score, it is rated as a professional monitor with excellent picture quality. Achieving ‘Excellent A’ in outdoor visibility category showed that it is not far behind in brightness and better in viewing angle and contrast compare to the LCD. It was a chance to show the customers that the OLED excels the LCD.

SDC unveiled the super AMOLED panel for the first time at SID 2014. M6, which is a upgraded luminescent material from one used in the Galaxy S5, is applied and shows excellent performance.

140626_Galaxy Tap S 10.5 Source Samsung Electronics

<Galaxy Tap S 10.5 Source: Samsung Electronics>

Finding a way for OLED industry in flexible

Samsung is preparing to introduce foldable AMOLED panel applied mobile product, and LG will release a new product with the flexible AMOLED panel in the latter half of this year.

As the flexible OLED commercializes, its R&D also accelerates. It was analyzed that the trend of papers published at SID 2014 is the flexible OLED as 9 more papers totaling 23 regarding the flexible OLED were published at SID 2014 than 14 papers 2013.

SEL displayed its best technology in the flexible OLED by introducing a tri-folded AMOLED panel, a book type AMOLED panel, and 13.5” and 5.2” high resolution flexible AMOLED panels at SID 2014. AMOLED latecomers such as AUO, BOE and CSOT also published papers on the flexible AMOLED panel and showed that more display companies are entering the flexible OLED development.

As such, active R&D on the flexible OLED is carried out by industry-academic-institute, and it is expected that the flexible will be more focused in the OLED display sector. A keyword of the flexible will differentiate it from the LCD and is expected to lead the display industry.

140625_ SEL’s 5.9” tri-folded AMOLED panel at SID2014

 SEL’s 5.9” tri-folded AMOLED panel at SID2014

 

Imminent release of the world’s first hybrid smart watch, TalkBand, in UK

TalkBand, a band type wearable device released by Hauwei at MWC 2014 in the last February, is introduced on Amazon, a large online retailer.

One of the TalkBand’s strength is that it can be transformed into a Bluetooth earphone and that gave a title of the world’s first hybrid smart watch to the TalkBand. 1.4” Curved PMOLED by Futaba is applied to the TalkBand. It is expected to draw more customers’ attention by adding a health care feature (tracking calorie intake, sleep pattern and fitness).

According to Amazon UK, TalkBand will be available on June 30th for $99.9 (about 173,000 WON).

140618_Hauwei’s TalkBand MWC 2014

<Hauwei’s TalkBand, MWC 2014>

DOE, Announcing New OLED lighting Project

The U.S. Department of Energy (DOE) announced its selection of nine (9) solid-state lighting (SSL) R&D projects. Four out nine projects are related to OLED lighting and selected companies/universities to run the projects are OLED Works, Pixelligent Technologies, Princeton University, and University of California. The project funding will be over $13.7 million (DOE funding, $10.5 million) and funding for each project was not revealed. It is expected that these one-to two-year projects will accelerate cost reduction of SSL technology and improvement of quality and performance.

Details of the OLED lighting projects are as follows.

140617_DOE, OLED lighting 신규 project 발표

<DOE’s New OLED lighting Projects, Source : DOE>

‘Galaxy Tap S’ is finally unveiled. Targeting the market with differentiated AMOLED picture quality

140616_galaxy tab S

<Galaxy tab S, source ; Samsung Elec.>

Samsung Electronics (SSE) unveiled ‘Galaxy Tap S,’ which is the strategic premium tablet PC of SSE, at an event of ‘Galaxy Premiere 2014’ held in New York, U.S.A on 12th. Excellent color sensitivity of the ‘Galaxy Tap S’ panel was emphasized on the previously introduced teaser trailer with a copy of ‘Tab/Tap Into Color’ by applying AMOLED panel. Good color reproduction, high contrast and fast response speed as well as differentiated picture quality from the existing LCD panel are the strengths to be used to target the market.

The Galaxy Tap S is available in 6.6mm thick two models; 8.4” and 10.5” with WQXGA 2560×1600. It is expected that M6 material upgraded from materials used in the previous Galaxy models will be used.

Estimated price for the Galaxy Tap S is about 400,000 to 500,000 KWON and it will be officially released in July.

 

 

Apple’s iWatch with flexible AMOLED will be on the market in October

Apple Inc. plans to release a new product, Smart Watch (iWatch) in October. According to Nihon Geizai Shimnun, iOS 8 combined iWatch will be on the market in this October and 3 to 5 million iWatches will be produced monthly. An IT specialized media, recode.net, also reported that ‘tentatively, Apple Inc. will host a special event in October and unveil a wearable device.’

Specifications of Apple’s iWatch are unknown though 1.3~1.5” flexible OLED display is expected to be used. It is forecasted that LG Display will supply the flexible AMOLED panel for the iWatch and mass-produce about 2 million displays from this July to September.

As Mark Parker, the formal CEO of Nike once mentioned that ‘Apple Inc. and Nike will jointly introduce a wearable product,’ the focus of the iWatch will be on health and a partnership between Nike and Apple Inc. is expected.

As of now, it is known that Apple Inc. is testing each of 1.4”, 1.5” and 1.6” models. As prediction says, the iWatch will be available in different sizes by gender; males and females and be about $300.

140612_Apple사의 product launch schedule forecast in 2014 Source Know Your Mobile

<Apple’s product launch schedule forecast in 2014, Source : Know Your Mobile>

140612_iWatch의 concept과 기능, Source  Know Your Mobile

<Concept and functions of iWatch, Source : Know Your Mobile>

OLED lighting, replacing LED is in the not too distant future

At SID2014, it was proved that OLED lighting has competitiveness in terms of efficiency and can compete with LED for the general lighting.

Konica Minolta developed 131lm/W OLED lighting panel last March. It also released an OLED lighting panel with efficacy of 139lm/W at the SID 2014 and drew more attention. Panasonic also presented on OLED, and drew more attention unveiling a prototype in Author interview.

Considering that the efficacy of currently commercialized LED lighting is about 80~130lm/W, it is analyzed that the fruitful result at the SID 2014 showed the potential of the OLED lighting becoming the general lighting instead of the LED lighting.

The most concerned issues of the OLED lighting are lifetime and cost. For the general lighting, 40,000hr, which the OLED panel makers target, is estimated enough considering replace period of the lighting, but the issue is the cost. Compared to the LED, the OLED lighting is expensive and currently forms a high-end lighting market. However, it is inevitable to down the cost for entering the general lighting market. Although LG Chem. announced a price reduction to 200$/Klm from 600$/Klm, investment of the OLED lighting makers in mass-production is vital to reform the general lighting market with the OLED lighting.

The OLED lighting panel has reached the level equal to the LED lighting. Now is the time that the OLED lighting panel companies make a turning point and can leap again by investing as they did with display.

did with display.

140611_Performance report of Konica Minolta’s 139lmW OLED lighting panel SID2014 <Performance report of Konica Minolta’s 139lm/W OLED lighting panel, SID2014>

140611_Panasonic’s 133 lmW OLED lighting panel SID2014

<Panasonic’s 133 lm/W OLED lighting panel, SID2014>

 

Imminent release of AMOLED Tablet PC by Samsung

Samsung Display (SDC) unveiled AMOLED panels for 8” and 10” tablet PCs, which is known to be on the market by Samsung Electronics (SSE) from this July.

140611_Samsung Display’s 8” (left) and 10” (right) AMOLED for tablet PCs

<Samsung Display’s 8” (left) and 10” (right) AMOLED for tablet PCs>

 

Their detailed specifications were not publicized but assumed to be 8.4” and 10.5” with WQXGA (2560 x 1600) resolution. It is forecasted that M6 will be used in the unveiled AMOLED panel for the tablet PC which is an upgraded luminescent material from one used in Galaxy S5. Phosphorescence red and green of DS-Hi-Metal and Cheil Industries Inc. are applied to the M6 material.

Samsung has been focusing on the tablet PC area as a major business from early this year and expects that the tablet PC will become a device experiencing unprecedentedly rapid growth in IT history as display penetration rate for the tablet PC increases fast.

Samsung already launched 7.7” Galaxy tap, which adopted 7.7” AMOLED panel in 2011.

[SID 2014] Latecomers catching up aggressively

AMOLED latecomers; BOE, AUO and Tianma are rapidly catching up the AMOLED development of Samsung Display (SDC) and LG Display (LGD) at SID 2014.

BOE expressed possibility of investing in TV following mobiles by displaying 55” FHD AMOLED panel. In terms of technology readiness level, it is incompatibly lower than panels of LGD and SDC though, it is considerably fast that it was developed in six months and produced in a pilot line in Hefei.

AUO showed that its AMOLED technology had reached at certain level by unveiling 5.7” WQHD (513ppi) ultra-high resolution AMOLED panel. More attention drew towards AUO’s panel because its production method is RGB+FMM as SDC uses and the high resolution is realized with real RGB strip type rather pentile. AUO also expressed its will on AMOLED business by showing 5” HD flexible AMOLED panel and 1.6” AMOLED panel for a smart watch.

Tianma also unveiled 5.5” HD AMOLED panel. Its performance lags behind the current AMOLED panel, but it ai    ms to supply middle-end and low-end panel targeting mass-production of 5.5” FHD AMOLED through continuous R&D.

Challenges of Chinese and Taiwanese makers become serious in the AMOLED market, where Korean makers, SDC and LGD, are dominant, and the latecomers are about to invest in the sector. Thus, it is expected that the AMOLED industry will constantly grow.

140611_BOE의 55ich FHD OLED panel

<BOE’s55ich FHD OLED panel>

140611_AUO의 5.7inch FHD AMOLED panel

 <AUO’s 5.7inch FHD AMOLED panel>

140611_AUO의 5inch HD flexible AMOLED panel

<AUO’s 5inch HD flexible AMOLED panel>

140611_Tianma의 5.5inch HD AMOLED panel

<Tianma’s 5.5inch HD AMOLED panel>