BMW’s Luxury Sedan, ‘BMW Vision Future Luxury’ is furnished with OLED at rear

On the 11th, BMW Korea announced that the ‘BMW Vision Future Luxury’ was unveiled for the first time in the country as inviting 300 VIPs to the Yeongjongdo BMW Driving Center for 6 days from the 4th to 9th.

BMW Vision Future Luxury was introduced first time at the Beijing Auto Show this year and it was intended to be a concept car suggesting the direction of luxury sedan that BMW is pursing for a long time. It provides a whole new experience of luxury equipped with the qualities of intelligently lightened engineering, innovative interior design, and completely new user interface design.

Especially the L-shaped rear lights are applied with OLED lighting panel for the first time on a BMW which is much thinner and lighter than the existing LED and emits even light

DOE, Announcing New OLED lighting Project

The U.S. Department of Energy (DOE) announced its selection of nine (9) solid-state lighting (SSL) R&D projects. Four out nine projects are related to OLED lighting and selected companies/universities to run the projects are OLED Works, Pixelligent Technologies, Princeton University, and University of California. The project funding will be over $13.7 million (DOE funding, $10.5 million) and funding for each project was not revealed. It is expected that these one-to two-year projects will accelerate cost reduction of SSL technology and improvement of quality and performance.

Details of the OLED lighting projects are as follows.

140617_DOE, OLED lighting 신규 project 발표

<DOE’s New OLED lighting Projects, Source : DOE>

OLED lighting, replacing LED is in the not too distant future

At SID2014, it was proved that OLED lighting has competitiveness in terms of efficiency and can compete with LED for the general lighting.

Konica Minolta developed 131lm/W OLED lighting panel last March. It also released an OLED lighting panel with efficacy of 139lm/W at the SID 2014 and drew more attention. Panasonic also presented on OLED, and drew more attention unveiling a prototype in Author interview.

Considering that the efficacy of currently commercialized LED lighting is about 80~130lm/W, it is analyzed that the fruitful result at the SID 2014 showed the potential of the OLED lighting becoming the general lighting instead of the LED lighting.

The most concerned issues of the OLED lighting are lifetime and cost. For the general lighting, 40,000hr, which the OLED panel makers target, is estimated enough considering replace period of the lighting, but the issue is the cost. Compared to the LED, the OLED lighting is expensive and currently forms a high-end lighting market. However, it is inevitable to down the cost for entering the general lighting market. Although LG Chem. announced a price reduction to 200$/Klm from 600$/Klm, investment of the OLED lighting makers in mass-production is vital to reform the general lighting market with the OLED lighting.

The OLED lighting panel has reached the level equal to the LED lighting. Now is the time that the OLED lighting panel companies make a turning point and can leap again by investing as they did with display.

did with display.

140611_Performance report of Konica Minolta’s 139lmW OLED lighting panel SID2014 <Performance report of Konica Minolta’s 139lm/W OLED lighting panel, SID2014>

140611_Panasonic’s 133 lmW OLED lighting panel SID2014

<Panasonic’s 133 lm/W OLED lighting panel, SID2014>